Come up with a mascot or figurine to represent your business and use your Story to chronicle its travels.

Here are some more “out there” Instagram Story ideas:

If you want your message to be heard, you don’t have to be loud-just different. Does it stand out and help support Oatly’s mission statement? Also yes. Oatly uses its Instagram Story to promote new episodes of The New Norm&al Show-which uses humor and ridiculousness to spread its message.

It’s on a unique mission to shift consumption of animals to plants to help preserve the planet, and what better way to do that than with oat milk carton puppets? Oatly’s loud (but not obnoxious) visual style is a perfect representation of its brand voice. Let’s kick off the list with some creative ideas, some of which are on the funnier end of the spectrum. Lucky for you, I have curated over 73 creative and cool Instagram Story ideas to tide you over for…well, forever maybe. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day-potentially more than your creative juices can keep up with. Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month.

Cute instagram layouts